Quietly making moves behind the scenes for years, Airburn Sounds is now taking centre stage—this time not just in music, but in major brand collaborations. The acclaimed producer and DJ, whose real name is Thabo Mahundla, has just secured a game-changing opportunity: he’s been tapped by Sportscene’s Put Me On 2024 campaign to produce tracks for the competition’s two winners, P-Flow and Laqasha S!R.
The deal is more than just a studio session—it’s a brand power move that sees Airburn Sounds aligning with Puma, Sportscene, and the future stars of South African hip hop and Amapiano. From studio time to sneaker drops, this is a full-circle cultural moment.
“The opportunity is amazing – it will open doors for many powerful and amazing collaborations with brands and artists. I am grateful,” says Airburn.
In true fashion-forward spirit, Airburn Sounds shared behind-the-scenes footage of himself alongside P-Flow and Laqasha S!R shopping for Puma gear—an integral part of the Sportscene campaign—before heading straight into the studio to start cooking up what’s next.
This isn’t just a feature credit; it’s a creative leadership role, and a testament to how respected Airburn has become across both music and brand spaces.
Airburn Sounds has built his name producing certified hits for Nomcebo Zikode, Makhadzi, Boity, Zanda Zakuza, Rethabile Khumalo, Nokwazi, and even Akon. But this partnership signals something different: a strategic evolution from producer to cultural tastemaker.
He’s not just making beats—he’s shaping the sound and look of South African youth culture.
This Sportscene deal comes just as Airburn is gearing up to drop a double EP—half Soulful Amapiano, half Sgubhu-style dance music—featuring industry heavyweights like Zuma (Amaroto), Sir Trill, Boontle RSA, Mawhoo, Leemckrazy, and more. He’s been in the studio non-stop, preparing what he calls his most refined and intentional work yet.
And with the first single from the EP dropping in just a few weeks, the timing couldn’t be better.
From international collabs to brand campaigns, chart-topping hits to emerging voices, Airburn Sounds is proof that you don’t need to be loud to make noise—you just need to be consistent.
With this Sportscene x Puma partnership now under his belt, Thabo Mahundla is stepping into a new role: not just as a hitmaker, but as a cultural architect for the next generation of South African sound.
Stay tuned—because Airburn Sounds is only just getting started.
