Sha Sha’s Tender Love Amasses Over 10 Millon Views. Charmaine Shamiso Mapimbiro (born 13 July 1994), professionally known as Sha Sha, is a Zimbabwean singer from Mutare. Hailed by many as “the queen of amapiano”, her career began in 2011, at the age of 19 and later was discovered by Audius Mtawarira. She gained popularity for her collaborations with South African amapiano producers such as DJ Maphorisa and Kabza de Small.
It has been over 3 years since Sha Sha released her hit single ‘Tender Love’ feat Dj Maphorisa and Kabza De Small. The single is extracted from her 2019 debut EP ‘Blossom’ of which lead to her winning a BET Award the following year for ‘Best New International Act’. She has since received nominations from other respective award ceremonies such as the ‘South African Music Awards’, ‘African Entertainment Awards USA’, ‘MTV Africa Music Awards’ and much more.
She released the lead single with visuals months before the EP dropping and this has allowed for fans to get a taste of what was to come as we were jamming to the single all the time. The visuals amplified the experience as they set the tone on behalf of the ‘Blossom’ EP. The ‘Tender Love’ music video explores the love story between two partners that can’t seem to get enough of each other as they reach a stage in their relationship where they are challenged and their love could potentially be on the table but then they do not let their challenging moment affect the beautiful thing they have amongst themselves. The visuals have since reached 10 Million Views on YouTube since its release on the 10th of January 2019.
Congratulations to Sha Sha and the rest of her team on the reached milestone as it is well deserved and long overdue. We cannot wait to see the accomplishments she is ought to get in the course of the year as she recently released a new album last year titled ‘I’m Alive’ after her 2 year hiatus from music.
