Ambitiouz Entertainment Record Label Signs The First Amapiano Artist . Ambitiouz Entertainment is one of the biggest independent, Black-owned record labels in South Africa. Despite its tumultuous journey to success, the label has notably spawned musicians such as Sjava, Emtee, A-Reece, and Fifi Cooper into the mainstream music industry. Furthermore, the artists that are still a part of the label, for instance Miss Pru, Blaq Diamond and CiCi, have all maintained their success.
The record label has now announced that it signed amapiano star Spura. In 2021, AE spoke of embracing amapiano genre, and it’s evident that they’ve gotten intentional about it, as Spura is into yano. A teaser of her vocals on an amapiano song with Reece Madlisa and Zuma was shared. “We Welcome @_spura to the A-Team .. it’s about to get dancing. Check her out on Megalo by @reecemadlisa09 x @dereal_zuma,” the label wrote.
The expertise of the label is honing fresh new talent that create new genres of music for people to enjoy locally and internationally.The record label is owned and founded by Kgosi Mahumapelo and it has been around for five years.
