Super-producer and Amapiano trailblazer DJ Maphorisa is proving once again that he’s more than just a music mogul — he’s a businessman with a sharp eye for unique opportunities. The hitmaker recently hinted at launching his own rolling paper brand called “Mad Money,” sparking excitement across social media.
Never one to stay in one lane, Phori has been teasing the venture online by showing off custom rolling paper sheets and a “Mad Money” branded T-shirt — both featuring his signature style and face prominently displayed. The teasers have led fans to believe that an official product launch is on the horizon.
What’s particularly intriguing is that this move takes DJ Maphorisa beyond the expected boundaries of music and into the lifestyle space, appealing to both his fanbase and the broader culture that surrounds the Amapiano and nightlife scenes. By tapping into the rolling paper market — one often dominated by international names — Phori is creating a brand with local flavor, flair, and celebrity power.
Sources close to the producer say the product line will be premium rolling papers under the Mad Money name, a brand that embodies Maphorisa’s flashy, luxurious, and bold lifestyle. With its eye-catching design, including his face and logo, the product is expected to stand out on the market and appeal to both loyal fans and lifestyle consumers alike.
While there’s no official launch date yet, the buzz is building fast, and knowing DJ Maphorisa’s track record of success — from dominating charts to building music empires — this venture seems like another smart bag secured.
Maphorisa continues to expand his empire, showing that in 2025, being an artist means more than just music — it means building a brand that touches every aspect of culture. Whether it’s behind the decks or behind a lifestyle product, Phori stays ahead of the game.
