The world of Amapiano is abuzz with the meteoric rise of Tyla, and her success story is not just limited to her music career. With her hit single “Water” making a grand entry onto the Billboard Hot 100 chart in October 2023, Tyla’s ascent in the world of social media has been nothing short of astonishing. Riding on the coattails of her chart-topping hit, she gained an additional 865,000 Instagram followers, catapulting her from 1.4 million to an impressive 2.3 million followers. This surge in followers has brought forth an immense earning potential, with Tyla now estimated to command a staggering R110,000 per sponsored Instagram post, courtesy of her substantial following and an impressive 16.19% engagement rate. Tyla’s Instagram followers now include high-profile celebrities such as Naomi Campbell, Drake, and Chance the Rapper.
Tyla’s breakthrough single, “Water,” has not only changed her life but also the Amapiano scene as a whole. The song’s captivating melodies and irresistible beats have struck a chord with audiences worldwide, landing her a coveted spot on the Billboard Hot 100 chart. This monumental achievement marked her transition from a rising star to a bona fide music sensation, and it brought a surge of fans and followers to her social media platforms, particularly Instagram.
Tyla’s journey on Instagram is the stuff of dreams. Before the “Water” craze, she had a commendable following of 1.4 million Instagram followers. However, after the single’s success, her popularity skyrocketed, attracting 865,000 new followers in a short span. Tyla now boasts an impressive 2.3 million followers on the platform. This not only solidifies her status as a global musical phenomenon but also opens doors to lucrative opportunities in the world of influencer marketing.
