Amapiano is Bigger In USA & UK Than Any Other African Country
Amapiano is Bigger In USA & UK Than Any Other African Country according to stats by Spotify which list the top 10 countries streaming the AmaPiano Grooves playlist in the last year.
- South Africa
It has only been a few years since the AmaPiano genre was predominantly focused in the townships finding favour in the popular pubs and taverns around Gauteng. At that point, the sound then considered underground music, was shared more commonly through messaging apps before it found its way into the mainstream and was subsequently taken up by the broader music industry.
As popularity and demand for the genre grew, Spotify saw an opportunity to invest in local rising talent and officially launch its flagship AmaPiano playlist, AmaPiano Grooves, in 2019. The introduction of the playlist was an exciting opportunity to garner international attention and drive reach and momentum for the local genre globally.