Tyla Explains The Message Behind ‘Getting Late’ Music Video. Tyla aged 19, the singer-songwriter credits the fact she grew up in such a racially and culturally diverse country for having shaped her deep appreciation of music and dance. It was just a few years ago that Tyla began posting videos of herself performing both covers and original songs on Instagram. After sending them to “literally everyone in the industry” but never making it out of their message requests, she eventually received an email from her now-manager which led to her breakout single, “Getting Late”.
The music video caught the attention of many, while her voice earned the star ‘Mzansi’s Ariana Grande’ nickname. Speaking on the message behind ‘Getting Late’ music video, Tyla said the video is set in a fantasy African city. “I play an inner city princess who lives in an urban palace in a fantasy African city, where I have a life of luxury with a huge girl gang that represents the diversity of modern Africa. Kooldrink follows in the footsteps of Yahoo-boy legends like the self-made millionaire ‘Hushpuppi’ and finesses his way to buying an iced out Rolex for his crush, Tyla. In the evening that follows, Kooldrink is let into Tyla’s world where she performs what seems to be a show just for him, emphasising the fact that all good things come to people who wait,” she explained.
While the song came out pre-pandemic, the epic accompanying video has already amassed over 2 million views on YouTube. “Getting Late” isn’t quite like anything you have heard before. “I describe it as fusion music. I grew up with a love for all types of sounds and never wanted to be tied down to one. On ‘Getting Late’, Kooldrink and I unintentionally found a balance between my vocal style, which is more pop/R&B, and the sounds of the South African genre amapiano,” Tyla told I-D vice publication.
Watch the music video below:
