Watch! Spotify Launches Beat School Designed To Celebrate Amapiano. The music industry has changed dramatically over the last decade, following the popularity of amapiano. Record sales have plummeted and the way people listen to music has shifted. Artists rely heavily on streaming services and social media to promote their music. Some have found success in this new landscape, while some are still figuring it out.
Spotify has launched Beat School, a three-part video series designed to celebrate the unique and diverse sounds of African music.
The series brings together African music’s cultural leaders and rising stars to highlight three distinct sub-genres and showcase the full breadth of music coming out of the content.In the first episode, amapiano artists Pabi Cooper and Mellow & Sleazy sit down for a discussion on the rise of the South African genre, talking through their influences.
Pabi Cooper and Mellow & Sleazy ranking in the top 20 export markets for the genre in sub-Saharan Africa. Music fans and makers makers should watch out for more episodes in the coming weeks, which will take them on a journey through African music and culture alongside big-name African artists.
