Kamo Mphela Speaks On Her Success. Kamogelo Mphela, popularly known as Kamo Mphela, is a South African dancer and singer. She became an internet celebrity after she posted a video of her dancing on her social media account.
Kamo Mphela is the picture of professional artistry. Speaking on how she started, Mphela said: “I started off as a dancer. Whichever sound would blow up in South Africa, I’ve always been in it. And as a dancer at that time, you obviously need to catch up with the music scene and that’s what got me interested. I started dancing to Amapiano, and it was a vibe. And then, I blew up through a viral dance video. And I just decided to go into music so I can change the dance space and culture for us to have more opportunities and to dance to my own music – so I can travel the world.”
“It was more of a strategy thing ‘cause if I just stayed as a dancer, I don’t think I’d be in certain spaces where I’d be taken as seriously as a brand. So, I had to turn into a musician and so far it’s really working out. Yeah, I like it,” she added.
Kamo Mphela is now a global brand to be reckoned with. “I think through performances. That’s one of my strongest strategies for blowing up globally because that’s how I’m exposed to new markets and people. When they search for my name through the performance, it creates so many other opportunities for people. Knowing who I am – that’s our biggest strategy right now. And that would move into, now, features with international artists for my name to pop up more often.
“And probably also making music in English, that’s what I realized traveling the world, that we actually need to probably change Amapiano into that, for it to blow up as globally as we want it to. If I’m performing in Barcelona, Spain, I also need to use English to reach out to the people to give a vibe ‘cause they can’t really understand the music. But if I say stuff in English, they really do catch the vibe, and that builds a connection between me and them, in which it puts me at a much greater position.”
