Nota Claims There Are Influencial People Who Want Amapiano To Die Out. The sound is basically slowed-down house music with keyboard and beautiful log drum — a raw bassline with a kick drum effect that is merged with jazz, hip-hop, soul, house, bacardi, kwaito, lounge etc. This underground trend started in about 2012 and exploded during the Covid-19 pandemic and has been on the rise ever since. In 2019, the youth started to use amapiano music to create food, dance and fashion videos and memes.
Nhlamulo Baloyi, known professionally as Nota, Authority, or Lavid Nota is a South African rapper, music executive, and entrepreneur. He is a self-acclaimed SA Hip Hop pioneer. Starting as a rapper, Nota released many singles, including “Karama,” “Sphesihle,” and “Preacher,” featuring Kwesta. Nota is credited for the success of some of SA Hip Hop’s most prominent artists, including Kwesta who he used to work with. Nota is the director of the Orchard, a Sony Music Entertainment subsidiary, since June 2019.
Nota has made claims tjat there are influential people who want amapiano to lose. He made an example of gqom music, which was popular a few years back saying there were gatekeepers of the sound who wanted the genre to grow, but they don’t want amapiano to grow. “When Pharrell wanted to hop on Gqom instead of calling DJ Lag, Black Coffee tried to sabotage South Africa’s most promising emerging genre at the time by calling Tira, whose not even the Zakes Bantwini of Durban Kwaito… There are influential people that want Amapiano to lose!”
Nota Baloyi refers to himself as The Authority in SA Hip Hop. He once revealed in an interview why he does this. He said, “The Authority thing is like, leadership is about someone taking responsibility, so I thought this hip hop community I have contributed so much to I want it to grow, flourish and be able to contribute to the well-being of other people’s lives other than myself it has done so much for me.”
“I’ve given people the codes, everything, how I did it who I spoke to, who gave me the deals, the exact amount of the deals, how much were the percentages, what are the splits, what’s fair, and all the things that people will necessarily call codes, i gave up for free,”
