South African award-winning singer Tyla has taken another giant leap in her international career by securing a high-profile endorsement deal with global sportswear giant Nike.
Tyla, best known for her chart-topping hit “Water,” shared her excitement about the deal during a recent interview. “I mean, I’m a Nike girl. I love the brand. Nike isn’t just athletic clothes, it’s fashion. I really like that because when I wear Nike, it doesn’t feel like I’m just putting on a shoe or shirt. You feel fly wearing it. All the collabs, vintage Nike, it’s always been something that I gravitated toward,” she said. Her passionate endorsement of the brand is a reflection of her personal style and the seamless blend of performance and fashion that Nike embodies.
The partnership with Nike is particularly meaningful for Tyla, as she envisions not only wearing the iconic brand but also potentially collaborating with them on future projects. “I also love how diverse Nike is. I’m really excited to work together, not only to wear the clothes but to hopefully create something with the team too. Maybe a Tyla shoe? That would be fire,” she added enthusiastically. This hint at a possible signature sneaker line highlights her ambition to leave an indelible mark on both the music and fashion landscapes.
Reflecting on her most defining memory with Nike, Tyla shared a nostalgic recollection from her childhood. “Growing up and seeing my brother get the hand-me-downs from my dad. They were always Nike, and I wanted them so badly. He was the only boy in the family, so he kind of got whatever he wanted. I’d just have to borrow them whenever I could.”
Grammy winner and South African global superstar Tyla has signed an endorsement deal with Nike ✍️ pic.twitter.com/QDtC5nMqIX
— Nice Kicks (@nicekicks) February 11, 2025
