In the ever-evolving landscape of South African dance music, DBN Gogo stands as a visionary artist, constantly pushing boundaries and redefining the genre. In a recent interview on Apple Music’s Africa Now Radio with Nandi Madida, DBN Gogo provided valuable insights into her latest project, the EP titled ‘Click Bait,’ shedding light on the inspiration behind the name and the creative process that fueled this groundbreaking endeavor.
DBN Gogo began the conversation by addressing the cultural phenomenon surrounding Amapiano, expressing her frustration with the criticism some artists faced for “riding the wave” of this burgeoning genre. She passionately defended the right of artists to explore and contribute to the diverse tapestry of South African music, emphasizing that the evolution of sound is a collective effort.
Acknowledging the growing global influence of South African dance and afro tech, DBN Gogo saw an opportunity to experiment with her own interpretation of these genres. She recognized that South African dance music is no longer confined to a single style, but a vibrant spectrum of sounds reflecting the rich musical heritage of the country.
The EP, aptly named ‘Click Bait,’ emerged from DBN Gogo’s desire to showcase the versatility and evolution of South African dance music. The title itself carries a clever double entendre, symbolizing the unexpected musical journey that listeners embark upon when tapping into the project. In her own words, DBN Gogo explained, “That’s why we named the EP Click Bait, because you’re going to tap in thinking that you’re going to be listening to your regular, regular DBN Gogo – making piano, making you dance.”
DBN Gogo’s ‘Click Bait’ promises to deliver a fresh perspective on South African dance music, offering listeners a fusion of sounds that goes beyond the traditional Amapiano beats. The EP invites fans to experience a diverse range of influences, demonstrating the artist’s commitment to pushing the boundaries of her craft.
The essence of ‘Click Bait’ extends beyond the music itself; it encapsulates a spirit of collaboration and unity within the South African music scene. DBN Gogo emphasized that the project is a collective effort, showcasing the collaborative spirit of artists working together to push the boundaries of their shared sound.
DBN Gogo’s ‘Click Bait’ represents more than just an EP; it is a bold statement of artistic freedom, innovation, and collaboration within the dynamic realm of South African dance music. By exploring new flavors and pushing the boundaries of what defines her signature sound, DBN Gogo is not only giving her fans something unexpected but also contributing to the evolution of the vibrant South African music scene. ‘Click Bait’ is an invitation to dance, to explore, and to embrace the diverse sounds that make South African dance music a global phenomenon.