Lady Du Explains Why Her Company Will Only Work With Females. With a career dating back to the early 2000s, singer, rapper, and DJ Lady Du found international success after refining her sound to become a leading figure in amapiano, which exploded as a worldwide phenomenon at the dawn of the 2020s. Hailing from a musical family (which includes her father, DJ Choc, and uncle, DJ Zan D), Lady Du naturally gravitated toward DJing as a child, and went on to win national competitions.
Lady Du took to social media to share that her company ‘Lady Du Entertainment’ will be turning 10 years next year. And with that being, she will only work with girls because she feels females go through a lot and she will be assisting with buying equipment. She added that she is promoting that people don’t look for sponsors but rather work with brands for parties
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Lady Du’s musical journey speaks to her resilience, and her success can rightfully be attributed to her perseverance. On “Superstar”, Lady Du sings about aspiring to superstardom, even going as far as mentioning some South African celebrities that she looks up to! Today, her name is listed among the very stars she once mentioned on the track. Since 2020, she has collaborated with heavyweights like Oskido, Cassper Nyovest, Khuli Chana, Focalistic, De Mthuda, Josiah De Disciple, Busta 929, DBN Gogo and many others. Her signature sultry voice, which sometimes resembles that of a baby, can also be heard on some of amapiano’s biggest smash hits like “Umsebenzi Wethu”, “Dakiwe”, “Catalia”, “Woza”, “GUPTA” and more.
The collective success of the tracks she’s featured on have catapulted her to household status, not only in South Africa but abroad too, as the world continues to check for amapiano. Earlier last year, she appeared in a New York Times Square billboard as part of Spotify’s African Heat campaign, a feat only a few South African artists have achieved. And there are also the viral social media dance videos soundtracked by the aforementioned hits.
