Sha Sha Reacts To Being On Square Times Billboard In New York. Sha Sha, the South African/Zimbabwean vocalist has been working on taking centre stage for most of her career. She became a household name in South Africa, thanks, in part, to the mainstream radio airplay enjoyed by a string of singles she featured in alongside popular singer Samthing Soweto and amapiano hitmaking producer duo DJ Maphorisa and Kabza de Small.
Not only is Sha Sha on the Square Times Billboard In New York but she has also joined the Africa’s Next anode on Today’s Afrobeats hosted by notjustok on Pandora music. Taking to social media, Sha Sha excitedly announced the news captioned: “
This is not the first time Sha Sha gets international recognition. She won the BET Award in 2020 with her hit single ‘Tender Love’ under the category ‘Best New
Speaking on breaking into the South African market, Sha Sha said: “I had gone to an artist development programme run by a company called Blind Faith Group that my producer Audius owned. I worked with their team, got my management and focused on getting me out of my shell and my bubble. I was really shy so I had to work on being out there, recording more, vocal coaching and just preparing myself for having to step out there and be that artist. That period of time was just recording, dropping, performing here and there. In the third year, I landed this really dope performance at Haifa festival, one of the big festivals in Zim, where I headlined my own show on the main stage. That was super exciting for me. We wanted to break into the South African market so Blind Faith spoke to Anashe, another company based in the States and they helped us link up with a couple of producers in South Africa. I would travel in and out from Zim and SA to go and work with a couple of producers. The one time when I got to South Africa, I remember my flight had been delayed and there was a friend on the plane who I knew from home. We arrived late so my friend said, “You can use my guy.”
