Amapiano Shuts Down SA Hip Hop and Big SA Rappers are struggling to stimulate enough interest from their fans musically. Their YouTube views shows signs of a dying horse that has clearly had it’s run but dying slowly.
The days of SA Hip Hop songs with over a 1 millions views in a short period is a luxury only Big Zulu has experienced over the past 2-3 years. Artists like Musa Keys have managed to amass 3 Million views in 3 months in comparison to rappers like AKA for his song Finessin’ which is currently sitting on 268k views . Cassper has also not been spared, his Bonginkosi song with Zola is currently sitting at 900k views over 9 months.
Radio play for SA Hip Hop music is also at an all time low with only 2 SA hip hop song in the top 30 most played songs on radio . The only artists on this list are Nasty C and Big Zulu. Cassper is on the list but as an Amapiano artist which is a sign the tide has turned. Do you think SA Hip Hop can still reign supreme ?