South African superstar Tyla continues her global takeover, and this time, she’s lit up one of the world’s most iconic landmarks — New York’s Times Square. The Grammy-winning artist made headlines this past weekend after being featured on a Spotify New Music Friday billboard in Times Square following the release of her latest single, “Bliss”, on Friday, 9 May.
The eye-catching billboard celebrated Tyla’s new single as part of Spotify’s global campaign to highlight hot new releases from around the world. The “Water” hitmaker, who has become one of the most exciting young voices in pop and R&B, is once again proving that her reach goes far beyond South African borders.
“Bliss”, which dropped just in time for the weekend, is already gaining momentum on streaming platforms. With its smooth melodies, fresh production, and Tyla’s sultry vocals, the track is being hailed by fans and critics alike as another step in solidifying her place in the global music arena.
The Times Square billboard appearance marks another major milestone for the singer, who has had an impressive year. From winning the first-ever Grammy for Best African Music Performance to gracing magazine covers and performing on international stages, Tyla is becoming a force to be reckoned with in the global entertainment industry.
Fans took to social media to celebrate the proud moment, flooding timelines with screenshots of the billboard and expressing their excitement at seeing a young African woman getting international recognition. “From Johannesburg to Times Square — our queen is winning!” one fan tweeted.
Tyla has always been vocal about her dreams of global stardom, and it’s clear she’s living them now. Her success is not only a personal victory but also a moment of pride for South Africa, as she continues to put the country on the global music map.
As “Bliss” climbs charts and racks up streams, Tyla’s presence on New York’s billboards sends a clear message — she’s here to stay, and the world is watching. With more music and global appearances on the horizon, Tyla’s star continues to rise, one milestone at a time.
Be sure to stream “Bliss” on all platforms HERE and celebrate yet another powerful moment for African excellence.
