South African global sensation Tyla continues to make waves not only in the music industry but also in the world of philanthropy and empowerment. The “Water” hitmaker recently announced an inspiring partnership with upscale U.S. wellness retailer Erewhon, launching a custom smoothie called Bliss — with proceeds going directly to 18Twenty8, a South African non-profit organisation that empowers young women through education.
Tyla took to her Instagram to share the exciting news, posting a stylish video of herself creating the Mzansi-inspired smoothie while giving a nod to her roots. “This is more than just a drink,” she said. “Bliss is about celebrating strength, beauty, and giving back to the community that raised me.”
The Bliss Smoothie, now available at Erewhon stores in the U.S., is packed with health-conscious ingredients that reflect Tyla’s vibrant and fresh energy — all while supporting a greater cause. Through this partnership, the rising pop star is using her platform to help fund 18Twenty8, an organisation that mentors and educates young South African women, especially those from underprivileged backgrounds.
Tyla’s gesture has sparked admiration across social media, with fans praising her for not forgetting her roots while achieving international stardom.
18Twenty8 has long been recognised for its work in improving access to higher education and personal development for young women in South Africa. With Tyla’s support, the organisation hopes to expand its reach and impact even more lives.
Despite dominating international stages and recently winning awards for her chart-topping single “Water,” Tyla continues to show her commitment to uplifting women in her homeland. Her latest project proves that she’s not just a star — she’s a beacon for change and empowerment.
As the Bliss Smoothie gains popularity, it also opens up a powerful conversation about how artists can create meaningful change by leveraging their fame for causes close to their hearts. For Tyla, that cause is clear: giving back to the women of Mzansi and paving a smoother path for their success.
