PUMA has announced its newest brand ambassadors, rising amapiano artists Zee Nxumalo and Young Stunna, at its Speedcat Fitstop event in Johannesburg tonight.
The Speedcat celebration took place in Braamfontein, the spiritual heart of PUMA South Africa, and showcased the iconic sneaker with its performance racing-inspired silhouette. As the drinks and eats flowed the event was lit by headline acts Zee, Stunna and Maglera Doe Boy taking guests on a wild ride and setting the scene for the season.
Fuelled by the energy of the celebration, Zee and Stunna got revved for an exciting new journey with the brand. Their first stop is PUMA South Africa’s Speedcat campaign, rolling out nationally from today.
“We are super excited to welcome Zee and Stunna to the PUMA Fam,” said PUMA Marketing Director Brett Bellinger. “These exceptionally talented young artists are a perfect match for the Speedcat campaign and join global superstars Dua Lipa and K-pop sensation Rosé in redefining the iconic sneaker for a new generation.”
PUMA SA’s Speedcat campaign tells the story of a road trip. Beneath the Jozi sun, Zee’s adventure kicks off in the classic Black Speedcat, matched with a sleek silver racing jacket. Cruising open roads with the city fading into the distance, she exudes effortless elegance, her signature style shining through every kilometre.
Stunna’s Speedcat journey sets off in the fiery Red Speedcat, styled with customised denims, a look capturing his essence, as he joins Zee for the road trip of a lifetime, defying expectations and showcasing his spontaneity and sense of adventure.
For 2024, the Speedcat has been pulled from the PUMA archive for its 25th anniversary and is now seen on two of SA’s hottest talents whose amapiano sounds are making impressions across the globe.
The Speedcat Fitstop saw over 300 content creators, media, retailers and friends of the brand join PUMA in welcoming Zee and Stunna to the family. Guests began their trip at the PUMA Rewrite the Classics section where the vintage red Nissan Skyline used in the campaign sat beneath Speedcat neon signage, setting the attitude for the night.
Guests got to embellish their Speedcats at the PUMA Fit Stop, a shoe customization zone with PUMA charms and beads keeping creatives busy. While a Scalextric track tipped its racing helmet to the vintage appeal of the Speedcat sneaker, a race simulator ensured fast-paced entertainment.
The Speedcat heritage exhibition at the Speedcat Fitstop event showcased the evolution of the sneaker, giving guests a once-in-a-lifetime opportunity to view a variety of versions from the PUMA vault including examples of those worn by motorsport legends: Michael Schumacher’s 2005 SF Future Cat Hi, Lewis Hamilton’s 2001 Speedcat Pro Spectra 1, the SF Speedcat Pro Spain of Carlos Sainz in 2023, the SF Speedcat Pro CL as worn by Charles Leclerc in 2022. Other items included Leclerc’s PUMA SF Racing suit as worn in 2023, and the Speedcat Mid Metallic worn on the catwalk at New York Fashion Week this year.
Also given a spot on the podium were the stars of the current campaign, the PUMA Speedcat OG Red and Black and Pink Blush are available from PUMA.com, PUMA Retail stores, Sportscene and Shesha. Price R1 999.
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