Lady Du Reveals The Deals And Endorsements She Got Internationally. With a career dating back to the early 2000s, singer, rapper, and DJ Lady Du found international success after refining her sound to become a leading figure in amapiano, which exploded as a worldwide phenomenon at the dawn of the 2020s. Hailing from a musical family (which includes her father, DJ Choc, and uncle, DJ Zan D), Lady Du naturally gravitated toward DJing as a child and went on to win national competitions.
Though she was initially known for house music, Lady Du now works alongside some of the biggest names in amapiano (including DJ Maphorisa and Kabza De Small) and has produced hits like “Umsebenzi Wethu” alongside Busta 929, Mpura, Reece Madlisa, Mr JazziQ, and Zuma. Her rich vocals and commanding rasp are an ideal fit for amapiano’s subdued, synth-heavy grooves.
Lady Du is currently in the UK where she has s performing at a number of gigs. The star shared that she got international endorsements and deals. She also shared how her hard work is finally being noticed globally. “Black child!!! I signed a deal in a different country!!! I’m bringing it to our country. More announcements coming. Let the pounds keep pounding let the doors open for our people. This one isn’t for me but for us,” she wrote.
She also shared her reaction to the deals and endorsements. “Yesterday I cried the whole day. I set in a room listened to people speak about me, I’ve been feeling sooo down lately, what happened made me realize that, people notice your hard work guys I’m telling you now. I can’t even believe how my life is about to change.”
“Guys I don’t know nje what’s happening in my life but I’ll tell you one thing I’ve been in the UK 5 days I’ve signed 2 endorsements. The brands here know who I am and the work I’ve done ku piano. I will not reveal a lot but just know that I’m about to break doors big doors,” she added.
