Djy Jaivane, one of the pioneers of the Amapiano movement, has opened up about a significant shift in how he operates in the music industry — he’s officially done signing or developing new artists.
Speaking candidly on the Piano Pulse podcast, Djy Jaivane addressed the ongoing backlash he has faced online regarding artist compensation and label loyalty. When asked if there were any upcoming artists under his wing, he responded firmly, “No, I’m no longer signing, no more development. Now we work — you come, you record, take your thing and I take my thing. Because either way, you take your own smear campaigns after on social media.”
This revelation comes in the wake of recent controversies surrounding Simnandi Records, where former signees have publicly spoken out against the label. Most notably, Young Stunna revealed that he had never received royalties from projects released under Simnandi, sparking heated debates across social media about exploitation in the music industry.
Jaivane, who built a reputation for nurturing and launching the careers of several Amapiano stars, now seems disillusioned with the process. He hinted at the emotional toll and public backlash he’s received, particularly when artists move on before their contracts expire — often without clarity or appreciation.
“Artists go and make other songs while the contract is still active. Then it’s me left dealing with the drama and attacks,” he said.
The DJ and producer made it clear that he is now focusing solely on collaboration without strings attached. The model going forward is simple: come into the studio, do the work, and both parties walk away with their respective contributions — no contracts, no long-term ties.
While this move might seem drastic to some, others see it as a practical response to an increasingly volatile and unpredictable music environment. With more artists using social media platforms to air grievances, label owners are becoming more cautious.
Djy Jaivane’s decision marks a turning point not only for Simnandi Records but potentially for the Amapiano scene at large. As the genre grows and matures, so do the challenges that come with managing egos, expectations, and entitlements.
