South African global sensation Tyla is proving once again why she’s one of the brightest stars in the music world right now. Her latest single, “IS IT,” released this past Friday, has already earned a jaw-dropping 1 million streams on Spotify within its first 24 hours — solidifying her spot at the top of the new-generation hitmakers list.
Tyla, who has been riding a massive wave of international success following her chart-topping hit “Water,” continues to show no signs of slowing down. With “IS IT,” she has delivered yet another genre-blending banger that seamlessly fuses Afrobeat, R&B, and pop influences — and fans around the world are clearly loving it.
The song is vibrant, catchy, and full of groove — a perfect summer anthem that instantly invites listeners to hit the dance floor. As usual, Tyla’s vocal delivery is effortless, sultry, and full of emotion, while the production is sleek and futuristic, showcasing her evolution as an artist who knows how to craft music for both the charts and the soul.
Fans didn’t just stream the track — they celebrated it. Social media was abuzz with reactions, dance challenges, and praise for Tyla’s continued growth as an artist. Many praised the captivating visuals of the official music video, which dropped alongside the single. With its stylish aesthetic, dynamic choreography, and cinematic direction, the video has already racked up hundreds of thousands of views on YouTube.
This milestone adds another accolade to Tyla’s already impressive list of achievements, and it’s a clear indicator of her global impact. She’s not only dominating charts in South Africa but also steadily building a loyal international fanbase.
As she continues her rise to superstardom, one thing is clear — Tyla is not just a moment; she’s a movement. If “IS IT” is any sign of what’s to come, fans should brace themselves for an unstoppable era of hits.
Make sure to stream “IS IT” now on Spotify and all major platforms — because Tyla is just getting started.
