Amapiano sensation LeeMcKrazy continues to soar in the music scene, and now he’s using his growing influence to empower the next generation. The rising star has officially joined forces with Pepsi South Africa and legendary music icon Oskido for the new “Salute the Hustle” campaign — a bold initiative aimed at celebrating and uplifting the relentless spirit of South African youth.
Taking to his social media platforms, LeeMcKrazy expressed excitement and gratitude for the partnership. He shared a heartfelt post that quickly gained traction among fans and followers:
“Yoh, Pepsi really came through with the love! 🔥 Just unboxed some crazy drip and that ice-cold Mpepzana @PepsiSouthAfrica – nje, they know how to treat a boy! 💙🙌🏾
But today ain’t just about me… I’m sipping it forward to the genius behind the decks – my producer. The one who saw the vision before the world did.
BigUp to the ones who hold us down behind the scenes. Let’s keep showing love where it matters.”
This campaign is more than just a brand partnership. It’s a movement that puts the spotlight on the hard work, innovation, and resilience that defines today’s South African youth. LeeMcKrazy, known for his unique vocals and unapologetic creativity, joins Oskido, a pioneer in Mzansi music, to inspire others to recognize and appreciate the everyday hustlers who make things happen—especially those working tirelessly behind the scenes.
By teaming up with Pepsi, LeeMcKrazy steps into a role that goes beyond music. He becomes a voice for recognition, gratitude, and empowerment—a message that resonates with many young people striving to turn dreams into reality despite challenges.
The “Salute the Hustle” campaign is not just a marketing initiative; it’s a tribute to those who keep the culture moving—from producers and creatives to the street vendors and aspiring artists who represent the real spirit of Mzansi hustle.
With Pepsi, Oskido, and LeeMcKrazy at the helm, this campaign is set to make a real impact. It’s a celebration of ambition, unity, and the unstoppable energy of South Africa’s youth. And for LeeMcKrazy, it’s another milestone in a career that continues to inspire.
