Amapiano maestro Kabza De Small continues to expand his influence beyond the music scene, now making waves in the world of advertising. The multi-award-winning producer has been featured in a bold new Showmax commercial, celebrating African creativity and excellence on a global stage.
The advert, which dropped on Showmax’s social platforms, has been trending since its release. It features a star-studded lineup that includes Grammy-winning singer Tyla, renowned fashion designer Laduma Ngxokolo, and celebrated stylist Bayanda Walaza. The campaign has been praised for its cinematic flair and strong message about the power of African talent.
In the visual, Kabza De Small takes on the role of a chef, showcasing not just his musical genius, but also symbolically representing a creator who cooks up culture. The imagery is powerful — Kabza is seen preparing a meal in a vibrant, high-end restaurant, serving it with flair and confidence. Toward the end of the advert, the scene shifts, and Kabza is back in his element, behind the decks, playing music on set, seamlessly blending two sides of his artistry — creativity and craftsmanship.
The advert is part of Showmax’s bold new campaign to position itself as more than just a streaming platform — but a cultural leader that reflects and elevates African stories and talent. The company captioned the video:
“We’re not just part of the conversation. We ARE the conversation. This is African creativity on full blast. Believe the best comes from here. #WatchShowmax”
Fans have applauded Kabza’s inclusion, noting that his presence in such a high-calibre advert reflects his growing influence not only in music but across broader pop culture. Known as the “King of Amapiano,” Kabza De Small has helped shape the genre into a global movement, and this advert only adds to his legacy.
Social media users flooded the comments with praise, saying it was heartwarming to see local icons getting international-level recognition in such a stylish and well-produced piece.
With his music dominating streaming charts and now gracing screens in major brand campaigns, Kabza De Small is showing the world that South African creativity is not just thriving — it’s leading the way.
