Uncle Waffles — is redefining what it means to be a global icon on her own terms. The Swazi-born DJ and record producer isn’t just moving crowds with her electrifying amapiano sets — she’s also moving the needle on conversations around beauty, identity, and empowerment. And now, as part of NIVEA South Africa’s ‘I AM #1’ campaign, she’s reminding women everywhere that limitless is not just a mindset — it’s a way of life.
In a world that often places women in the shadows of expectation, Uncle Waffles is stepping into the light — and claiming her place in it. Her declaration? “I AM LIMITLESS.” It’s a powerful affirmation, not of perfection, but of presence — of being unapologetically visible in every space she enters, from international stages to skin-deep self-love.
NIVEA’s ‘It’s in the Name – I AM #1’ campaign isn’t about comparison. It’s about celebration. At the heart of the movement is the LUMINOUS630® range, featuring Thiamidol, a patented and clinically proven ingredient that visibly reduces dark marks and enhances skin’s natural glow. For women like Uncle Waffles, who are constantly under bright lights and even brighter expectations, taking care of her skin is a form of self-care and self-ownership.
But this campaign isn’t just about skincare. It’s a platform. A conversation. A sisterhood.
Waffles joins a diverse collective of women — including Zozibini Tunzi (I AM BOLD), Kay Yarms (I AM UNAPOLOGETIC), and Laura Wolvaardt (I AM DETERMINED) — who are embracing their truths and encouraging others to do the same. Together, they form the Luminous Sisterhood, united by authenticity, progress, and the courage to show up for themselves first.
Uncle Waffles’ rise in the music scene has been anything but conventional. She burst onto the scene not just with sound, but with style, grace, and confidence that captivated audiences around the world. Her skin, like her sound, glows — not because it conforms, but because it’s unmistakably hers. And now, through her partnership with NIVEA, she’s helping women realize that being number one isn’t about being better than others — it’s about believing in yourself first.
“When I say ‘I AM LIMITLESS,’ I’m not just talking about my career,” Waffles shared. “I’m talking about every layer of who I am — my heritage, my growth, my struggles, and the skin I wear through it all.”
With visible results in as little as seven days, NIVEA’s LUMINOUS630® products are backed by science, suitable for all skin types, and made with women’s real journeys in mind. But the ‘I AM #1’ campaign goes beyond the bottle. It’s about reminding every woman — whether in Soweto or Swaziland, Cape Town or Kigali — that her glow is not a goal. It’s her birthright.
So whether you’re on a stage like Uncle Waffles or facing your day with quiet strength, you are allowed to be your number one. You are allowed to shine. You are allowed to be limitless.
Join the movement by following @niveasouthafrica and sharing your own #IAM declaration. Because when women feel luminous, they don’t just live — they lead.
