Amapiano star Pabi Cooper is not only dominating the music charts but is now making power moves in the world of beauty and branding. The multi-talented performer recently took to social media to celebrate a major milestone—her face now graces the billboards of Essence Cosmetics in South Africa.
In a post shared to her Instagram Stories, Pabi Cooper proudly revealed her billboard, showcasing her radiant look in the latest Essence campaign. She captioned the post with “One of many 🥹✨,” tagging the global cosmetics brand and expressing her excitement with celebratory emojis. The phrase left fans speculating that this is just the beginning of a long-term partnership between the Amapiano hitmaker and the beauty powerhouse.
The collaboration marks a significant moment in Pabi Cooper’s career as she continues to expand her influence beyond music. Known for her electrifying performances and high-energy stage presence, Cooper has quickly become one of the most exciting young talents in the South African entertainment scene. Her venture into beauty aligns perfectly with her bold and trendsetting personal style, making her a natural fit for a brand like Essence.
Essence Cosmetics, celebrated for its vibrant, youthful appeal and accessibility, appears to have found a kindred spirit in Cooper. The brand’s decision to feature her as a face of their campaign is not only a nod to her star power but also highlights the growing relationship between music and fashion in modern pop culture.
Fans and followers have flooded social media with messages of support, praising Pabi for branching out and showcasing her versatility. From headlining shows to fronting beauty campaigns, Pabi Cooper is reminding everyone that she is a force to be reckoned with.
This billboard moment is also a powerful symbol of representation. As a young Black woman from South Africa gracing major advertising platforms, Cooper is inspiring a generation of fans to dream beyond boundaries—proving that music can be a gateway to countless other opportunities.
With her music career still in full flight and brand partnerships beginning to blossom, Pabi Cooper is showing no signs of slowing down. One thing is clear: whether it’s on stage or on a billboard, Pabi Cooper shines wherever she goes.
