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The Yanos Mag > Blog > News > Pabi Cooper Partners with Essence Cosmetics for Bold New Beauty Campaign
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Pabi Cooper Partners with Essence Cosmetics for Bold New Beauty Campaign

Lethabo Keakestwe
Last updated: 2025/04/08 at 9:57 AM
By Lethabo Keakestwe 2 Min Read
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Pabi Cooper is proving she’s not only a force in the music world but also a rising star in the beauty industry. The Amapiano hitmaker has officially partnered with Essence Cosmetics Africa for a bold new collaboration that merges music, beauty, and self-expression in the most glamorous way.

Taking to her social media, Pabi Cooper shared the exciting news with her fans:

“Exciting announcement! I’m beyond excited to be joining @essence.cosmetics.africa for this incredible journey! 💖 To celebrate, we @Clicks_sa, @ackermans_za, @Dunnsclothing & more are dropping the Extreme Shine Lip Gloss to a special new price. 💄✨ Let’s make beauty bold, FUN, and unforgettable, together! Can’t wait to share this experience with YOU and @essence.cosmetics.africa! #pabicooperXessence.”

This new collaboration sees Pabi Cooper stepping into the world of cosmetics with confidence, as she helps launch limited-time exclusives like the Extreme Shine Lip Gloss, available at popular retailers including Clicks, Ackermans, and Dunns. Known for her energetic performances, trendsetting fashion, and unapologetic boldness, Pabi is the perfect ambassador for a brand like Essence, which celebrates individuality and fun in beauty.

The partnership is not just a commercial deal—it’s a creative collaboration. Pabi represents a new wave of young, African talent who are building brands beyond their artistry. This move into beauty follows her successful 2024 partnership with Redbat, where she released a signature fashion collection that was met with major fanfare.

Fans are already buzzing online about the new partnership, with many praising the alignment between Pabi’s vibrant personality and Essence’s playful, accessible products.

With Pabi Cooper continuing to rise in both the music and lifestyle spaces, this latest deal cements her status as a multi-dimensional powerhouse. Whether on stage or on the beauty shelves, she is here to inspire, empower, and elevate.

Be sure to check out the #pabicooperXessence range now in stores—because when beauty meets energy like this, magic happens.

View this post on Instagram

A post shared by Pabi Cooper 🥷🇿🇦 (@cooper_pabi)

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Lethabo Keakestwe April 8, 2025 April 8, 2025
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