H&M South Africa kicked off the Autumn/Winter 2025 season in grand style with an electrifying launch party on March 19 at The Playground in Braamfontein, Johannesburg. The event brought together the worlds of fashion and music, celebrating their deep connection to self-expression.
With Uncle Waffles and DBN Gogo as the headline acts, the night was an unforgettable fusion of high-energy performances and bold fashion statements. The atmosphere was further charged by dynamic DJ sets from Franadilla, Ponahalo, and Nkuley, ensuring non-stop entertainment for all in attendance.
Uncle Waffles, one of South Africa’s most celebrated DJs, expressed her excitement about being part of the event, stating in an interview with Zkhiphani:
“Fashion has always been a passion of mine – it’s how I express and tie in all of my creative concepts. So to bring my set to the A/W 2025 H&M launch in South Africa was so special to me. I really looked forward to giving my H&M baes a big kiss.”
DBN Gogo, known for her electrifying stage presence, also delivered an outstanding set, keeping the crowd dancing and hyped throughout the night.
The event showcased H&M’s A/W 2025 collection, worn by some of South Africa’s most stylish influencers and celebrities. Campaign talents such as Filah Lah Lah, lordkez, Elaine, Nomalanga Shozi, and Melody Molale embodied the new collection’s essence, each flaunting unique looks that reflected their personal style.
Other high-profile attendees included Shekhinah, Trevor Stuurman, Anele Zondo, Shamiso Mosaka, Rowlene, Gigi Lamayne, and Kamo WW, making it a true celebration of South Africa’s creative and entertainment industry.
H&M South Africa’s Country Manager, Caroline Nelson, shared her thoughts on the event’s success:
“We’re incredibly proud to host an event that gathers the South African fashion community, highlights local musical talent, and showcases the strength of the A/W 2025 collection. It was an unforgettable night that fused the best of fashion and music.”
The highly anticipated A/W 2025 collection officially launched on March 20 and is now available in all H&M stores nationwide and online via Superbalist. The collection reflects H&M’s commitment to fashion diversity and accessibility, offering a wide range of styles and materials inspired by different eras.
With a night that blended music, culture, and fashion so seamlessly, the H&M A/W 2025 launch party proved once again why the brand continues to be a global leader in both creativity and style.
