In a groundbreaking move, Showmax is set to become Africa’s first streaming service to livestream a homegrown concert. On 18 January 2025, fans from 44 African countries will have the opportunity to watch Grammy-winning Amapiano sensation Tyla perform live from the SunBet Arena in Pretoria, exclusively on Showmax.
Tyla, the youngest African Grammy winner, will showcase hits from her chart-topping debut album TYLA, which has amassed over 1.6 billion streams globally. Known as the “Queen of Popiano,” Tyla continues to redefine African music on the global stage with her vibrant fusion of pop and Amapiano.
Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa, expressed excitement about the event:
“With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”
Tyla also took to social media to share her excitement, inviting her fans, affectionately called “Tygers,” to join her online:
“Tygers! Me and Showmax decided to live stream this concert for everyone across Africa. I hardly get time to be home, so this one is gonna be special! I can’t wait for y’all to ROCKKK with me!”
The concert comes on the heels of Tyla’s successful Cape Town and Pretoria shows, both of which were sold out. For fans who missed those performances, this livestream offers a unique opportunity to experience the magic of Tyla’s tour from the comfort of their homes.
The event also marks a milestone for Showmax as it celebrates a stellar year since its relaunch in February 2024. With a 50% year-on-year increase in paying subscribers and powered by Peacock’s cutting-edge technology, Showmax has established itself as a leader in African streaming.
To watch Tyla’s historic performance, fans will need an active Showmax Entertainment subscription. Sign up at www.showmax.com to join the excitement and witness this unforgettable moment in African entertainment.
Don’t miss the chance to be part of this extraordinary event, and follow the conversation online with #TylaOnShowmax!
