Tyla, the breakout South African singer known for her hit single Water, has just announced an exciting new project in partnership with Coca-Cola’s Coke Studios. Following the success of her Push 2 Start music video, Tyla is set to release her highly anticipated new single, Tears, on November 20, 2024.
Tyla joins a prestigious group of South African stars like Nasty C, who have previously partnered with Coca-Cola. The partnership signals a deeper connection between Tyla and global audiences, solidifying her place as a rising force in the international music scene.
Tyla made the big reveal on her social media platforms, teasing fans with the message, “Tears coming from November 20th! A song in partnership with @cocacola.” The announcement was followed by the release of a slick, visually captivating commercial that showcases the essence of this new collaboration. In the ad, Tyla grabs a bottle of Coca-Cola from a fridge adorned with magnets bearing the message: “Tyla x Coke Studio.” The light-hearted commercial perfectly blends her personality with the iconic beverage brand, building anticipation for the upcoming single.
Interestingly, Tyla recently shared her fondness for Coca-Cola during an interview, calling it her guilty pleasure, though she quickly clarified, “Not coke coke! Coca-Cola!” Her playful comment has only added to the buzz surrounding the partnership, as fans eagerly await the release of Tears.
Fans can expect Tears to drop on November 20, 2024, and the collaboration with Coca-Cola’s Coke Studios promises to be a defining moment in Tyla’s career, as she continues to chart her course as a leading global artist.
Tyla tells Bravo what her guilty pleasure is:
“Coke. Not coke coke! Coca Cola!” pic.twitter.com/wWdHq7gsZM
— Pop Crave (@PopCrave) November 13, 2024
