Kelvin Momo, celebrated South African music producer known for his unique “Private School Amapiano” sound, has just announced an exciting partnership, becoming the Artist in Residence for Don Julio, the famed Mexican tequila brand. The collaboration marks Kelvin’s first foray into the luxury alcohol space and brings together his love for music with an exploration of Mexican culture.
The Amapiano sensation shared his excitement on Instagram, writing, “It’s no secret that I love @donjuliotequila, so it’s an ultimate privilege to be a part of the Don Julio Artist Residency where I can take the experiences from Mexico and authentically merge my artistry—ensuring that sound continues to reverberate through borders. Can’t wait for you to hear the magic.” The statement is a reflection of Kelvin’s deep appreciation for both the cultural heritage of Don Julio and his own musical journey, which has earned him a reputation as a pioneer in the Amapiano scene.
Kelvin Momo’s partnership with Don Julio is featured in a new video campaign, where he is seen producing music in his signature style, blending mellow chords with rich, soulful beats. The campaign showcases not only Kelvin’s artistry but also highlights how his distinct sound connects with the essence of Don Julio’s craftsmanship. The video features Kelvin’s music playing in the background as he fine-tunes his chords, blending the worlds of music and tequila to offer a sensory experience that bridges South African and Mexican cultures.
This collaboration comes as no surprise to those who have been following Kelvin Momo’s recent travels. He was spotted in Mexico just weeks ago, where he attended exclusive events, engaged in tequila tastings, and immersed himself in the culture that defines Don Julio. His time in Mexico evidently prepared him for this new role, and he now serves as a global ambassador who will share the richness of Don Julio’s legacy through his own musical lens.
Fans and industry insiders alike are excited to see how Kelvin will bring elements of this collaboration into his work. His residency with Don Julio represents a new chapter, allowing him to expand his creative horizons while celebrating cultural fusion. Kelvin Momo’s fans are eagerly awaiting his next musical project, now with the added inspiration drawn from this international partnership. This residency not only elevates his brand but also strengthens his position as an influential figure bringing South African music to the global stage.
