Singer and songwriter Aymos recently appeared on “Podcast and Chill” to share insights on navigating the music industry as an emerging artist. He opened up about the strategies he used to establish himself in the competitive South African music scene, offering valuable advice on how to stay relevant and make a lasting impact.
In the interview, Aymos highlighted the challenges that many newcomers face when trying to make a name for themselves. He pointed out that while collaborating with big artists like DJ Maphorisa or Kabza De Small can provide a platform and increase visibility, it can still be difficult to maintain momentum when it comes time to launch one’s solo projects. He noted, “When you are new in the industry, there is a lot of PR from the big artists, and you get recognized easily. But when it’s time to drop your own album, it becomes a hassle to get the numbers up.”
Aymos shared his approach to overcoming this hurdle, emphasizing the importance of being strategic and making the most of collaborations. He advised upcoming artists to leverage opportunities to learn from established names while building their own identity. “The smart way to go about it is that when you are still hot, take something from each person, everywhere, and make sure that when it’s your time to push, they are also there for you. It was easy for you to approach them because you admired all of them. But now, you need to solidify your brand and show that this is you on your own,” he explained.
The artist’s advice focuses on the idea of using initial exposure as a stepping stone rather than a crutch. According to Aymos, maintaining relevance requires being proactive and ensuring that, even when associating with industry giants, one’s personal style and brand shine through. He encourages young artists to seize every learning opportunity and connection while staying true to their own sound and vision.
Aymos’ insights offer a smart approach for emerging artists looking to build a sustainable career. By being strategic about collaborations and using them to create a strong foundation, new artists can better prepare for the time when they need to stand on their own. He emphasizes that staying relevant isn’t just about being seen; it’s about making sure the audience knows who you are and what makes you unique.
