More than any other art form, South African music is preoccupied with the ideas of ownership and authenticity. As such, it’s become common for musicians who start their own record labels to reach new heights beyond their solo careers. These are the top 10 Amapiano artists who own their record labels:
Kabza De Small
Kabza De Small, renowned as the “King of Amapiano,” founded ‘PianoHub’, a record label that has produced numerous hits. His breakthrough single, “Umshove,” featuring Leehleza, catapulted him to fame in 2018. Kabza De Small’s mastery in both production and DJing has cemented his status in the global Amapiano scene, making him one of the genre’s most influential figures.
DJ Maphorisa
DJ Maphorisa, a versatile producer blending house, Amapiano, and afropop, established ‘New Money Gang Records’ after his tenure with Kalawa Jazmee Records. Known for collaborating with international stars like Drake and Wizkid, DJ Maphorisa’s dynamic sound and impressive production skills make him a pivotal player in the electronic music world.
Focalistic
In 2020, Focalistic co-founded ’18 Area Holdings’ with The Vth Seasons. His single “Ke Star” featuring Virgo Deep, certified gold, showcases his knack for creating chart-topping Amapiano tracks. Focalistic’s unique vocal style and memorable hooks have quickly made him a significant force in South African music.
DBN Gogo owns ‘Zikode Records’, marking a significant step in her illustrious career. Her debut single under the label, “Bambelela,” features rising Amapiano talents Pabi Cooper, Felo Le Tee, and Young Stunna. DBN Gogo’s influence in the Amapiano genre is undeniable, solidifying her as a trailblazer in the industry.
Mr JazziQ
Mr JazziQ owns ‘Black is Brown Entertainment’, under which he released his successful EP “0303.” Known for his innovative sounds, Mr JazziQ’s music is characterized by hypnotic beats and intricate rhythms that have garnered millions of streams, establishing him as a prominent Amapiano artist.
Uncle Waffles
Uncle Waffles, a renowned DJ and businesswoman, founded ‘Uncle Waffles Music’, her record label and production company. She has released multiple mix tapes and singles through her label, and her popular blog features interviews with top South African DJs and producers, showcasing her multifaceted talent.
Musa Keys
Musa Keys founded ‘Keys Records’, where he produces and releases his music. His hits like the double platinum “Vula Mlomo” demonstrate his ability to create captivating melodies and infectious rhythms, earning him a loyal following and a significant presence in the Amapiano genre.
Busta 929 unveiled ‘Umsebenzi Wethu’ Records, named after his hit song and EP. His energetic fusion of electronic and Amapiano music has taken the music scene by storm, with lively beats and catchy vocals that make his tracks perfect for any celebration.
De Mthuda
De Mthuda owns his record label “Ace of Spades”, producing tracks like his latest EP. Known for his distinctive blend of electronic and Amapiano music, De Mthuda’s driving basslines and mesmerizing synth lines have made him a standout artist in the genre.
Lady Du operates ‘Lady Du Entertainment’, focusing on empowering female artists. Known for her captivating tunes and expressive vocals, Lady Du’s music is a blend of various sounds, creating a unique and soothing musical experience that resonates with a broad audience.
The Amapiano genre has not only transformed the South African music scene but has also empowered many artists to take control of their careers by establishing their own record labels. These ten artists exemplify the entrepreneurial spirit and dedication to authenticity that define the genre. By creating their own platforms, they have ensured greater creative freedom, fostered new talent, and contributed to the vibrant and diverse landscape of Amapiano music. Their efforts not only elevate their own careers but also pave the way for future generations of musicians to follow in their footsteps, ensuring that Amapiano continues to thrive and evolve.
