Spotify Aims To Support Female Amapiano Artists This Women’s Month. Spotify says in honour of Women’s Month, they are shifting the spotlight and delving into the remarkable journey of the unsung heroines who are shaping the genre, locally and on the world stage.
“We are well aware of the inequality that exists in the music industry, that’s why we have programs like EQUAL to help even the playing field. There is still a long way to go, but watching female Amapiano artists shatter these ceilings shows us that indeed progress and change are possible,” says Okumu.
“That’s why for South Africa’s Women’s month, we are shifting the spotlight and delving into the remarkable journey of these unsung heroines who are shaping the genre, locally and on the world stage.”
The list of successful Amapiano stars includes DBN Gogo, Uncle Waffles, and Kamo Mphela. Spotify revealed that DBN Gogo, one of South Africa’s most streamed female Amapiano artists, was featured in its, Music that Moves, documentary, a series focusing on locally grown music that crosses borders and shapes culture in unexpected places.
Female artists are still under-represented in the industry as Spotify streaming data shows that male artists account for nearly 85% of all Amapiano streams. The music streaming platform also revealed that there were over 1.5 million playlists featuring female Amapiano artists’ tracks on Spotify, with Gen Z’s aged between 18-24 making up the majority of listeners.The younger generation is definitely picking up what the female Amapiano artists are putting down.
