First Inaugural Amapiano Africa Summit Set To Take Plan In June. The music industry has changed dramatically over the last decade, following the popularity of amapiano. Record sales have plummeted and the way people listen to music has shifted. Artists rely heavily on streaming services and social media to promote their music. Some have found success in this new landscape, while some are still figuring it out.
With the genre continuing to grow and penetrate through the international boarders, the sound will have its inaugural Amapiano Africa Summit in June. The summit was curated and conceptualised by Thulani Maduse, who is well known in the entertainment and events industry as “Thulani Way”, under the With Or Without You company. And the aim of the summit is to create industry awareness and change for the youth.
According to Sunday World, the two-days workshops will focus on translating the relevance and value of music and art. Music will be further studied, not only placing a spotlight on it, but on the artists and their craft as well.
The aim is to equip artists with the necessary knowledge and skills to ensure that they benefit from their passion and ideas. The motivation behind the summit lies in assisting mostly up-and-coming artists and their well-being, especially those from the townships.
“We’re proud to be bringing a unique and engaging summit that speaks to South African artists [who] would like to broaden their music and entertainment industry knowledge in order to enrich their careers. We’re also bringing various stakeholders from the private and public sectors to further educate all the artists and creatives in attendance. The spirit of networking is also imperative,” Maduse told Sunday World.
