SAMAs 2022 Announce The Nominees For TikTok Most Viral Song Of The Year. The South African Music Awards (SAMAs) have announced the nominees for the TikTok Most Viral Song category ahead of the 2022 edition of the event at the Sun City Superbowl in Rustenburg on 28 August.
The announcement forms part of the SAMAs and TikTok partnership, which will consist of activations and promotions, with more deals expected in the near future. “Music is a special part of TikTok’s creative DNA, and we have seen that songs going viral on the platform generally do well on streaming services as well. This plays an important role in the recognition of songs and artists, and it influences other areas such as nominations, chart rankings and sales. We are honoured to have joined forces with an event like the SAMAs that boast the finest local music talent and contributes to the growth of the music industry,” TikTok music operations lead for Sub-Saharan Africa Yuvir Pillay said. “
Nhlanhla Sibisi, CEO of RiSA said: “Over the past few years, platforms like TikTok have transformed, influenced and advanced the music business. As we continue to witness this evolution, we wish to celebrate talents and songs that have gained popularity in this manner and encourage the public to vote for their favourites as soon as they can.”
The nominees for TikTok Most Viral Song of the Year are:
- ‘uMlando’ – 9umba & TOSS & Mdoovar
- ‘Trigger’ – DJ Karri
- ‘Abo Mvelo’ – Daliwonga ft. Mellow & Sleazy & M.J.
- ‘Nkao Tempela’ – Ch’cco & Mellow & Sleazy
- ‘Bakwa Lah’ – Major League DJz & Nvcho & Mathandos
- ‘Banyana’ – DJ Maphorisa & Tyler ICU
- ‘Adiwele’ – Young Stunna ft. Kabza De Small and DJ Maphorisa
