Amapiano Rising Star Tyla Inks Global Deal. South African singer and songwriter Tyla, who broke the internet after her hit single ‘Getting Late’ has been up to a lot making her name in the music industry. From racking up nearly 2 million views independently to receiving glowing early praise from i-D, PAPER Magazine. The 19-year-old shot to fame when she dropped an amapiano track which featured Kooldrink.
‘Getting Late’ hit maker has signed under Epic records, an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, and the North American division of Japanese conglomerate Sony. Sonymusicafrica announced the news, see post.
Chairwoman and C.E.O, Sylvia Rhone said: “She’s become a star in Africa on her own terms, and now she’s going to redefine the sound of pop music worldwide.”
“This really is a dream come true! I had no plan B, so this is something I invested my everything into and I could not be more satisfied. To be welcomed into the Epic family like this, it’s such an honor, I’m so grateful for everyone who believes in me,” Tyla said.
Taking to her Instagram account, she wrote: “GUYS! I can finally announce that your South African girl has a
MAJOR GLOBAL RECORD DEAL. When I sang the words to Getting Late for the first time, I never imagined it would become the song that made my dreams come true. I am so proud to finally reveal that I am now signed to Sony’s Epic records USA @epicrecords@sonymusic. Representing my roots as a South African in the international industry is very important to me. With other African creatives, I wanna bring Africa to the world and the world to Africa. I’m super excited for this journey and I wanna thank each and every one of you for supporting and helping me reach this unbelievable opportunity. I love you guys for real.”
In just one month, the music video racked up over 930K YouTube views and spawned reels of Tik Tok content – a platform where Tyla is rapidly rising, with over 726K followers and over 10.6 million likes.
